Developers Publishing
Turkey is the 7th largest country on Facebook with nearly 32 million active users with a virtual item market that has grown rapidly in recent years. The demographics in the Turkish Internet user-base and attractive conversion rates have caught the attention of many game studios and developers around the world, which has garnered significant interest for social gaming industry in Turkey.
In penetrating the Turkish and MENA markets, Peak Games is the only solution. Peak Games can assist you in launching your game on Facebook depending on the local market, broker deals with major companies operating in those countries and ultimately help you maximize revenues.
We help many studios around the world in reaching millions of users in Turkey and MENA regions. This is mainly due to our knowledge of the markets we operate in. Rather than trying to micro-manage your game, we would like to help you push an already successful product in a market which is hungry for social gaming.
We can help you in a plethora of ways ranging from localization to user acquisition in foreign markets to monetization, and hosing. Our aim is to free up your time, so you can actually focus on continuing to develop great games.
Localization
Having an internal team solely focusing on localization helps us mold your games into products, which do not feel foreign to the end user. The seamless translation of the existing game, topped with a close collaboration between our teams pre-launch, leads to a complete "culturalization" of your games. The transformation starts with the language alone, but continues with inclusion of local elements, tweaks of the artwork and addition of features unique to the market we would like to dominate. There's only one thing you need to do: just sit back and continue polishing your great games, while we make them fit various countries in the world.
Community Management
We keep in close contact with our users, because we are aware that they are the most important asset we have in making hits out of your games. We assign an experienced Product Manager, who speaks both the local language and English, to each game, to help you with Facebook integration and game optimization in Turkey & MENA. The team assigned to your game, headed by the Product Manager, oversees the localized content, features, promotions and community outreach for the game. Our internal teams are in tune with the local culture, special days, user habits and colloquial speaking terms to provide a more customized and personal feel to the developer-user relationship.
Listening to the users 24/7 helps us gain invaluable feedback to assist you in improving your games to cater to the users' needs.
Monetization
For billing and monetization, we refer to our internal system PeakPay, which is an integrated payment solution utilizing all available payment methods in Turkey. The methods integrated into the system include mobile payments, credit/debit cards, local bank wires, PTT checks and E-pin methods.
Marketing
We do not believe in solely relying on our cross-promotion capabilities across our more than 30 million monthly active user base while launching a new game. Since we specifically select the games we truly believe in, we also commit to significant marketing pushes to rapidly increase the user-base of the game as soon as possible following the launch.
In trying to optimize our user acquisition costs, we have built a high-level metrics analysis, which yields suggestions and reports based on the expertise we have gathered by running a large portfolio of successful games in Turkish and MENA regions. We perform detailed LTV and CPI analysis along with a list of operational KPIs associated with your games.
If you are interested in jumping into this adventure with us and join us in leading the Turkish & MENA markets, please drop us a line at bizdev@peakgames.net
